Real Estate Mobility – Mobile Offices for Real Estate

The difference in promoting yourself and services in the blogging world is that you really must SHOW what you know, not TELL what you know.  A high percentage of professional services blogs are ineffective at generating business because they are simply billboards, no different from a magazine ad saying “I Am The Greatest!”

This doesn’t work.  The power of blogging for attorneys, accountants, Realtors, and consultants of any kind is in the ability to show what you know by providing information your site visitors will value.  You position yourself as an expert in your subject matter by actually talking about it.  You don’t have to “give away the farm,” but you can give out a great deal of information that your visitors want and need.  And, they likely found you via a keyword search that brought them right to a blog post that answers their question.  You provided a service, and when they need more from you, you’ll hear from them.

So, what kind of content, or posts, do you want to write or commission for your blog?

• Take questions you get everyday from your customers or clients and make each question’s answer a specific blog post.  Again, you don’t need to give away your services, just give out information that will help them to realize that you know what you’re talking about.
• For attorneys, give basic broad answers to frequent questions you get in your area of specialty.  Do all the appropriate disclaimers and encourage the reader to contact you for more in-depth and personalized advice.
• For accountants, answer basic tax deduction questions broadly, explaining that most will vary depending on each person’s individual situation.  You’re giving them enough information to see that you are an expert, but encouraging direct contact for their specific situation.
• Real estate agents and brokers should write all about their area of practice.  Show that you know about the local neighborhoods.  Give a lot of statistical information and reports about market performance.  Don’t write the same old stuff seen on static websites, like how to make your kitchen show better.  You can do it if you want, but the statistics and pertinent information they won’t find just anywhere is better to illustrate your expertise.
• Consultants of any kind make their living giving advice and answering questions.  Do the same with your blog, and your site visitors will get a clear picture of your professional knowledge.  They will learn to respect your abilities, and will be more apt to contact you when they feel a need for your services.

In short, blogging for professionals is a bit like being published in trade or professional journals, only online and visible to the world.  Who knows, if you do it well, you may get mentioned in some of the presitgious print media’s online efforts.