Real Estate Mobility – Mobile Offices for Real Estate

Blogging to Your Target Group

When blogs, or web logs, were brand new, they were almost exclusively personal journals for friends and family to read the musings of someone who liked to write about their experiences and feelings. The fact that, just a few short years later, there are tens of millions of business blogs is a testament to how effective they can be. Let’s look at some reasons why:

1. Their content management and display that is very non-tech user friendly.  The person(s) doing the writing need not worry about how to get it onto the website in the proper format or display.  The blogging software does it for them.
2. The fact that it’s easy to create new text content makes the blog a search engine magnet.  The blog owner can create posts about their services, products, company, or anything else, and this regular content creation brings the search engine robots around to crawl the site more frequently than they do more static websites.
3. Blog posts, at least those done properly, generally address one topic or keyword phrase in each post.  In other words, the content can be focused on a more narrow subject, keeping the post relevant to the key phrase.  This is another search engine friendly technique.
4. WordPress blogs can look like a normal website if desired, with static pages, as well as category and blog post lists.  There is no need to have a long list of posts on your home page if you don’t want that.
5. RSS feeds are standard with your WordPress blog, so every post that you want to go out does so.  It’s like a running press release mechanism.  Those who locate and like your content can subscribe to receive every new post as you write them.
6. The blog allows a business person to showcase their expertise in their profession, writing informative content that their customers want and need.  It’s as simple as taking the questions you get every day from customers and writing a post answering each question individually.  You’ll see that theme here, in that I’m trying to show the value of blogging, particularly with the WordPress platform.
7. In the Internet world, anonymity is prized.  Many want to learn about your business, company, products and services without sales pressure.  They can learn about you from your blog, see that you are competent and contact you when they are ready.

Blogging is ideal for almost anyone in business.  And, it’s particularly effective for those in consulting, legal, real estate, and other professions that provide services.  Read more here to see the why and the how of blogging.