Real Estate Mobility – Mobile Offices for Real Estate

Once you understand labels and how to use them in Gmail, you’ll want to get right to work with Gmail’s filters as well.  Filters are roughly the same thing as MS Outlook “rules.”  You give your email system instructions for special handling of certain emails based on criteria such as who it’s from, words in the email or subject, or even which of your email addresses received it.

Using filters, you can accomplish a lot, including:

• Automatic labeling for archiving and later location
• Marking emails as already having been read
• Skip the Inbox altogether, label and file it
• Automatically forward the email to someone else, or even your cell phone
• Send gmail “canned responses” automatically to the sender
• Treat unwanted emails as Spam, or simply delete them

There’s more, and you can do a combination of several actions on an email.  I use dozens of rules.  As a real estate broker, when I get a new transaction under contract, until it closes, I create rules to label it with the transaction name if:

• from one of the clients
• to one of the clients
• contains the address anywhere in the email
• contains the title company file number
• contains the name of the client(s) or the other broker’s clients

As you can see, I can be assured with the filtering, that all of the emails associated with the transaction will end up where they need to be so that I can locate them later.  There are many uses for these filters. [important]There’s more on this topic, plus a video, in the Premium Content below the Related Artciles.[/important]

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I use filters for so many things that I have almost a hundred of them.  The thing about email is that there is a lot of it that we would like to keep, especially if we research on the web, or we subscribe to newsletters, etc.  However, we need to be able to handle it more easily, using less of our time, but getting a better filing system online.

In the video below, I show you where the settings are for filters, as well as an example or two for how to build a filter quite easily for an email you’ve received.  Unlike folders, you can have a whole lot of labels in Gmail without getting lost as to which you used for a certain email.  That’s because you would apply every label you can think would apply to an email when you receive it.  With filters, you can only choose one, so make it the best one, or build more than one filter for that type of email.