Real Estate Mobility – Mobile Offices for Real Estate

The best way to illustrate why one would want to invest in PPC, Pay-Per-Click, marketing is to compare it with what you’re spending money on now.  As I’m most familiar with PPC for the real estate business, I’ll use it as my example.  However, all of this information should apply to many businesses.

For many years, the average real estate professional has spent huge sums of money for marketing both their business and their listed properties.  This money went toward:

• Newspapers
• Home Magazines
• Mailers of letters and post cards
• Promotional items like refrigerator magnets and ballpoint pens
• Television and radio

There are others, but these are the big money drainers.  Then, along came the Internet, and things have been crazy ever since.  As this is written, newspapers all over the country are failing or looking for revenue sources to replace dwindling advertising revenues.  Real estate and auto dealers are cutting print budgets dramatically.

So, if you’re spending money on websites and/or blogs, are you also paying someone to help with SEO, Search Engine Optimization?  SEO is another long set of posts.  You should be working on it, but PPC can get your site visited right now by focused visitors who want or need your products or services.  Set up an account, and you can have visitors in minutes that used your chosen productive keywords and phrases to locate you.

I have been doing PPC for real estate and other ventures for more than eight years.  I took their exam and qualified as a Google AdWords Certified Individual.  I’ve let that lapse, as I don’t consult on PPC anymore.  However, I will tell you that I don’t believe there is a more effective and targeted marketing method on the planet than a properly constructed PPC campaign.

My Taos Real Estate site gets around 200 targeted visitors every month on an ad budget of only $150.  Think about that a minute in relation to the traditional media we listed above.  What are you spending in newspaper, magazine and other marketing media?  Can you quantify the response rates?  Can you track them right down to their location on a map when they saw your ad?

PPC does all of this for you.  I couple my Google AdWords account with Google Analytics to tell me not only how many people are visiting my site, but where they are located.  But the best part is that these 200 or so visitors every month came to the site on these few key phrases:

• taos real estate
• taos nm real estate
• real estate in taos
• taos homes for sale
• taos land for sale

That’s it!  I don’t need any more, as these are placed as “phrase matches,” meaning they were typed in as you see them.  What can I expect?  I expect a visitor focused on buying or selling real estate in my market.  If I do a good job of getting them to the information and property searches they want when they click to the site, then I’m on my way to the bank with commission checks.

In my series on PPC, I’ll give you lessons on every aspect of setting up a PPC account, selecting keywords, setting budgets, and more.  I’ll show you how my ad is running right alongside of a competitor’s who told me just this week that they were spending more than THREE TIMES what I’m spending per click!  I’m getting the same exposure, but spending a lot less.  There are specific reasons for this that aren’t tricks, but solid methods for PPC marketing that will make it happen for you as well.

Actually, in the premium content below, I’ll give you a look at the current search for my top key phrase in Google, my ad and the competitor’s.  And I’ll give you the numbers they shared with me, as well as mine.

[important]There’s more on this topic, plus a video, in the Premium Content below the Related Artciles.[/important]

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I’ll just give you all the facts in the video. I’m showing you actual ads and cost numbers for Google Adwords for my real estate site.