• Leads come in from print ads
• Leads come in on the phone
• We get prospect info from website forms
• We may be paying a lead resource to send us prospects

There are more, but you get the picture.  Each of our lead source mechanisms has their own way of outputting data, and we must get it all into one cohesive lead/prospect management database.

Then, we need to get it from there to our direct mail merges, mass email marketing, and other outgoing marketing tools.  It’s all a snap with our custom real estate databases in WebOffice.  The industry standard for exchanging data is the “comma delimited” file, ending in “.csv”.  This system takes in and outputs data in this format with just a couple of clicks.  We can:

• Place mailing addresses quickly into a mail merge
• Select our mailing list or email list by the criteria we want, keeping our marketing targeted
• Actually, we can do a very nice mass email right out of our custom database with a couple of clicks and no export necessary
• Bring in data from any of our resources as a .csv import file in just two or three clicks
• Get everything in one place from all our sources, and then send it all out from that single database for our marketing

Watch the short video below to see how easy a mail merge export can be.