Web Marketing 
PPC Lesson 3 – Google Keyword Tool(2)
An effective PPC strategy involves more than just writing some ads and choosing some keywords and phrases. There are several very important things you must do, and they are related with success depending on getting them all right:
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PPC Lesson 2 – Before The First Click
It’s really easy to find past users of Pay-Per-Click who will tell you that it was a total failure. They’ll recount the large amounts of money they spent without ever making a sale or getting a conversion. Don’t doubt them, as they are telling you the truth … about their experience doing it the wrong way in most cases.
PPC Lesson 1 – Why Do It?
The best way to illustrate why one would want to invest in PPC, Pay-Per-Click, marketing is to compare it with what you’re spending money on now. As I’m most familiar with PPC for the real estate business, I’ll use it as my example. However, all of this information should apply to many businesses.
Keyword Density – The Best Tool for Keyword Density Analysis
I do a lot of writing for client websites and blogs. When they specify that they want certain keyword densities, or at least a minimum, there’s one tool that I always use. The problem with many of the online keyword density tools is that they are set up to take a URL and give you [...]