Tag Archive for ‘adwords’
PPC Lesson 3 – Google Keyword Tool
An effective PPC strategy involves more than just writing some ads and choosing some keywords and phrases. There are several very important things you must do, and they are related with success depending on getting them all right:
PPC Lesson 1 – Why Do It?
The best way to illustrate why one would want to invest in PPC, Pay-Per-Click, marketing is to compare it with what you’re spending money on now. As I’m most familiar with PPC for the real estate business, I’ll use it as my example. However, all of this information should apply to many businesses.
PPC Basics – Pay Per Click Introduction
PPC, or Pay Per Click marketing involves an account with a search engine such as Google or Yahoo, and payment for clicks from search results to your site. At Google, it’s called Adwords. Their workings are very similar, so I’ll just talk about Google Adwords here. Here are the basic components and actions:
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