Tag Archive for ‘Marketing’
Share Data Easily for Marketing
One of the biggest challenges we face in real estate brokerage management is the efficient tying together of fragmented marketing tools, as well as lead generation from multiple sources: Leads come in from print ads Leads come in on the phone We get prospect info from website forms We may be paying a lead resource [...]
PPC Lesson 2 – Before The First Click
It’s really easy to find past users of Pay-Per-Click who will tell you that it was a total failure. They’ll recount the large amounts of money they spent without ever making a sale or getting a conversion. Don’t doubt them, as they are telling you the truth … about their experience doing it the wrong way in most cases.
Overview of PPC – Pay Per Click Marketing
Pay per click, or PPC, marketing brings in billions of dollars annually from all types of business. Basically, it is the payment to an online advertiser for a click-through from and ad to a website.
Example: A company that sells “blue widgets” will set up a PPC account with Google, Yahoo, or another service
If You’re Selling Expertise – Show It
Whether a real estate agent, mortgage broker, attorney, accountant or other consulting professional, your product is a service. That service is derived from your education, experience and specialized training in your discipline.
Today’s consumer, or in your case, client, is one who recognizes that they need your expertise. If they didn’t, they wouldn’t be on the
Why Should You Blog? – For Business
Sit in on any group of professionals, consultants, Realtors or mortgage brokers, and you won’t wait long in a marketing discussion to hear about blogging as a strategy. The question is a whole lot broader than websites, blogging or email marketing.
What they are likely to NOT be discussing is the viewpoint and
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