Real Estate Mobility – Mobile Offices for Real Estate

PPC Lesson 3 – Google Keyword Tool

An effective PPC strategy involves more than just writing some ads and choosing some keywords and phrases. There are several very important things you must do, and they are related with success depending on getting them all right:

PPC Lesson 2 – Before The First Click

It’s really easy to find past users of Pay-Per-Click who will tell you that it was a total failure. They’ll recount the large amounts of money they spent without ever making a sale or getting a conversion. Don’t doubt them, as they are telling you the truth … about their experience doing it the wrong way in most cases.

PPC Lesson 1 – Why Do It?

The best way to illustrate why one would want to invest in PPC, Pay-Per-Click, marketing is to compare it with what you’re spending money on now. As I’m most familiar with PPC for the real estate business, I’ll use it as my example. However, all of this information should apply to many businesses.

PPC Basics – Pay Per Click Introduction

PPC, or Pay Per Click marketing involves an account with a search engine such as Google or Yahoo, and payment for clicks from search results to your site. At Google, it’s called Adwords. Their workings are very similar, so I’ll just talk about Google Adwords here.  Here are the basic components and actions:

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Overview of PPC – Pay Per Click Marketing

Pay per click, or PPC, marketing brings in billions of dollars annually from all types of business. Basically, it is the payment to an online advertiser for a click-through from and ad to a website.

Example: A company that sells “blue widgets” will set up a PPC account with Google, Yahoo, or another service